An Interview with Pretty Little Details (+ a surprise)

I'm delighted to have Jennifer Ashley from Pretty Little Details sharing with us today. After launching her blog in June 2013, she just recently launched an online jewellery boutique this last December.  I'll let Jennifer tell you more about her girl boss adventures!

Tell me a little bit about yourself.

I describe myself as a fashion & lifestyle blogger, and a huge amount of my time gets poured into my blog.  When I’m not blogging, I love to ride horses and compete in equestrian show jumping.  

What inspired you to start your shop/business?

As a blogger, I’ve had so many companies reach out to me asking me to promote their products.  After a bad experience with a small business giving terrible customer service to my readers after I promoted them, and then finding out another boutique was running a scam, I knew that I could do a much better job!  Instead of only promoting others I decided I wanted to create an online boutique where women could find beautiful unique jewellery but also get great customer service.  I had always wanted to own my own boutique but those experiences finally gave me the extra push I needed to start my business.

How did you decide o your business name?  

I wanted a name that could grow with the blog, and not feel outdated in a year.  I think when I first started my blog I created a huge list of any ideas I could think of, then slowly narrowed it down.  Pretty Little Details was the name that stuck, and it worked perfectly when I started my jewellery boutique two years later.  

What makes your product/business unique?

My business is unique because every piece in our collections are hand picked by myself.  Upon creating a new collection, I work extremely hard to find pieces that are both on trend and affordable!

What’s your favourite part about running your own business?

My favourite part of running my own business is that I get to work from home.  I have an adorable Samoyed puppy and getting to work with him cuddled under my desk makes me seriously happy. 

What’s the hardest part about running your own business?

The hardest part of running my own business is finding new customers!  Sales is not my strong point haha!

What does a day in your life look like?

I usually spend the morning answering emails, prepping instagram & blog posts and editing photos from past photoshoots.  In the afternoon I’ll usually take my dog for a walk or head to the barn to ride and then prep dinner for my husband and myself.  After dinner, we might plan a photoshoot, or I might prep the next day’s blog post.

Where do you see your business in five years time?  

In five years time, we definitely plan on having kids, and I’m excited to grow my blog into that new stage of life.  (I imagine there will be a lot of maternity style photos!) For the jewellery collection, I’d love nothing more than to see thousands of customers around the world sharing their #shopPLD style on social media!

Is there anything else you’d like to share?

I’m excited to offer a special discount code for all Something Gorgeous readers!  Until June 15th, use the code “SG15” to get 15% off anything from our boutique!  Happy shopping!

You can also watch a behind the scenes video from Shop PLD fashion shoot, here!